The answer you’re looking for I believe, is Commerce.
The renaissance made people think about them self as worth with the idea of Humanism. In the Middle Ages the Catholic Church had so much power that the only thing worth was god. But with the culture of the renaissance and new ideas people look for new improvement or worth towards them self
They articles was good during war but failed to hold a growing economy
It was "conformity" that marked American mainstream society in the 1950s, which is why the 1960s are often referred to as a period of counterculture.
