7/4 Multiply 4x 1 =4 + 3 = 7/4
It set the bicameral legislature we have today, with the higher house, the Senate, having equal representation from all states (as of now, two senators per state) and the lower house, the House of Representatives, being based on state population (as of now, 435 representatives).
The article in Politico suggests a couple of possible reasons for the celebrity involvement in the 2012 election like for one Barack Obama's star power and liberal appeal plus because of the social media boom which makes the communication much, much easier. Finally this kind of communication with the stars also works well.