Slogan is pretty much like your ad or logo. It's a type of technique you'd use to get people to believe your product actually does what you say it does. Your slogan is also how people make ads rhyme and make it seem so good.
I hope that this helps with whatever you needed to know about a slogan. :)
Yes this is a very well written story but if it is for a high level grade I would add a little more detail
Where is the bulleted list in the exerpt
Answer:
A mono wheel is a single-wheel bike.