Logos

English

1 answer:

Sonbull [250]3 years ago

7 0

Hey there!

Logos- logical appeal (numbers, statistics, facts)

Example: You should buy our toothpaste because it kills 50% more germs than the leading brand of toothpaste!

Explanation: The "50%" makes the audience feel that there is evidence to support the claim that this toothpaste is reliable and a good brand.

Ethos- ethical appeal (using credibility to support and idea/claim/product, etc.)

Example: Dr. Martinez, a leading doctor from Harvard University, recommends this product!

Explanation: The fact that this person has a "Dr." and graduated from Harvard makes people believe that she is credible. It isn't just anybody endorsing this product.

Pathos- an emotional appeal (makes people feel sad, thoughtful, energetic, etc.)

Example: See this puppy with no love, locked up in a cage? You should come down to Snuggles A Lot to adopt him right away!

Explanation: This makes people feel sad for this poor, unloved puppy and (hopefully) makes them feel like they should visit and adopt a pet.

I don't see any numbers/statistics in this speech (logos) or and ethical appeal (ethos), so I would say you should probably go with pathos (emotional appeal).

Hopefully this helps! let me know if you need anything else.

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