Hey there!
Logos- logical appeal (numbers, statistics, facts)
<u>Example</u>: You should buy our toothpaste because it kills 50% more germs than the leading brand of toothpaste!
<u>Explanation</u>: The "50%" makes the audience feel that there is evidence to support the claim that this toothpaste is reliable and a good brand.
Ethos- ethical appeal (using credibility to support and idea/claim/product, etc.)
<u>Example</u>: Dr. Martinez, a leading doctor from Harvard University, recommends this product!
<u>Explanation</u>: The fact that this person has a "Dr." and graduated from Harvard makes people believe that she is credible. It isn't just anybody endorsing this product.
Pathos- an emotional appeal (makes people feel sad, thoughtful, energetic, etc.)
<u>Example</u>: See this puppy with no love, locked up in a cage? You should come down to Snuggles A Lot to adopt him right away!
<u>Explanation</u>: This makes people feel sad for this poor, unloved puppy and (hopefully) makes them feel like they should visit and adopt a pet.
I don't see any numbers/statistics in this speech (logos) or and ethical appeal (ethos), so I would say you should probably go with pathos (emotional appeal).
Hopefully this helps! let me know if you need anything else.
