Could you give us more information on the question? What book is this from
Answer: Andrew R. Sriubas
Explanation:
This question is based on the article, <em>"Smart billboards are checking you out - and making judgements". </em>
In this article, Andrew Sriubas, chief commercial officer at OUTFRONT Media, tells of how the billboards will be able to read the data of cellphones but not who owns the data. It will simply read things like their home address, ethnicity and age and recommend ads based on that.
Sriubas does not believe this to be an invasion of privacy because the more intimate details of the person will not be known such as their name.
