Question

17) Two commonly used techniques to aid managers with important decisions for setting a direction and allocating resources include ________ and ________ analysis strategies. A) micromarketing; macromarketing B) business portfolio; diversification C) investment; divestment D) dashboards; metrics E) subjective; objective Group of answer choices a b c d e

Answer 1

Answer:

Option b: business portfolio; diversification

Explanation:

A business is commonly defined as the clear, broad, underlying industry or market segment or sector of an organization's offering.

A business portfolio analysis is simply a technique that managers use to grade performance measures and growth targets to analyze their firms' strategic business units (SBUs) as if they are collection of different investments.

Diversification analysis is also a technique use in business to helps a firm or organizations to search for growth opportunities from among current and new markets as well as current and new products.