Just as he was an Elk, a Booster, and a member of the Chamber of Commerce, just as the priests of the Presbyterian Church determ
ined his every religious belief and the senators who controlled the Republican Party decided in little smoky rooms in Washington what he should think about disarmament, tariff, and Germany, so did the large national advertisers fix the surface of his life, fix what he believed to be his individuality. These standard advertised wares - toothpastes, socks, tires, cameras, instantaneous hot-water heaters - were his symbols and proofs of excellence; at first the signs, then the substitutes, for joy and passion and wisdom. A. F.Scott Fitzgerald The Great Gatsby
B. Sinclair Lewis Babbitt
C. Ernest Hemingway - The Also Rises
D. Aldous Huxley - Brave New world
E. Erich Remarque - All Quiet on the western front
