<u>5) Resource Mobilization Theory</u>
The Resource Mobilization is a theory used on the study of social movements. It describes social movements as rational behaviors (the performer knows the costs and benefits of it), rather than an impulsive one, and <u>it argues that the success of a social movement depends only on the effective mobilization of materials and non-material resources. </u>Material resources refer to manpower, technology, means of communication, mass media, organization, and money. Non-material resources are the skills of the members, the cohesion between the members, legitimacy, loyalty, social relationships, networks, personal connections, public attention, authority, moral commitment, and solidarity.