Question

A large brewing company has its public relations staff create an interactive website aimed at men and women in their 20s and early 30s. It offers interesting facts about the history of beer, the making of beer, the definition of various brewing terms, the difference between hops and malt, etc. It also includes games like crossword puzzles, word jumbles, and trivia contests related to beer. The objective of such PR initiatives is to:

Answer 1

Answer: c. promote goodwill toward beer drinkers.

Explanation:

The purpose of this campaign is to increase the the appreciation of beer and its industry in the minds of people.

This will therefore promote goodwill towards beer drinkers as they will be less ostracised if people appreciate beer more.

This is good for the beer industry because it would increase sales when people who were worried about their pubic image become less worried and drink more.