Ethos, pathos, and logos. Ethos is appealing to the reader by the author establishing his credability. Pathos is appealing to the reader by the author "pulling at the readers heart strings." This means he is illiciting emotions in the reader. Logos is appealing to the reader by the author establishing logic in his argument. These stratagies are used by all authors, not just historical fiction writers.
Answer:
Bradbury wrote this essential dystopian novel describing what would be the main threat to the future of culture: in the future censorship will reach the status of unnecessary if we can make no one bother to inquire, to worry about challenging their thoughts. In opening a book.
For many, this text is correct as a predictor of the contradictions of the modern era: in times in which the social mass is so plural, the media are more careful than ever to transmit messages that do not offend anyone, so they bet on a lowest common denominator that ends up suppressing the plurality of ideas and the development of knowledge. A radically anti-intellectual culture.
He wants the reader to be able to perceive this and not let technology consume it entirely. That he inquires and questions things.