Explanation:
So we are required to prepare a list of top 10 countries in terms of population size for the launch of the product and it is expected that the product will achieve high penetration rates regardless of the income.
According to population size, The top 10 countries are given below:
1. China with population of 1.43 Billion
2. India with population of 1.38 Billion
3. USA with population of 0.331 Billion
4. Indonesia with population of 0.273 Billion
5. Pakistan with population of 0.220 Billion
6. Brazil with population of 0.212 Billion
7. Nigeria with population of 0.206 Billion
8. Bangladesh with population of 0.164 Billion
9. Russia with population of 0.145 Billion
10. Mexico with population of 0.128 Billion
Since the growth opportunities are another major concern, the population growth rate of the above top 10 countries are given below:
1. Nigeria with population growth of 66.3%
2. Pakistan with population growth of 44.9%
3. India with population growth of 37.1%
4. Mexico with population growth of 29.2%
5. Bangladesh with population growth of 27.9%
6. Indonesia with population growth of 27.2%
7. Brazil with population growth of 21.9%
8. USA with population growth of 17.3%
9. China with population growth of 13.4
10. Russia with population growth of -0.8%
Analysis:
- It is to be noted that India is the only country in the top 3 for both of the categories that is population as well as growth rate.
- India and Pakistan are the only two countries in the top 5 for both of the categories that is population and growth rate.
- From the above list China, India, USA, Indonesia and Pakistan are top five favorable countries in terms of population.
- From the above list Nigeria, Pakistan, India, Mexico, and Bangladesh are top five favorable countries in terms of growth rate.
Note: the above population stats are recorded as of March, 2020 and the growth rates are recorded for the period 2000 to 2020.
