Answer: social class
Explanation: A social class can be described as a group of people within a society with similar social and economic status. The American Eurocopter company is showing their products to the group on the yatch because they belong to their target audience i.e the products are designed to appeal to individuals with taste similar to those on the yatch.
The reaction to the products by the group on the yatch could be indicative of how the social class the products are meant for would react to them as the group is a subset of their class. If the products appealed to the group, it will most likely appeal to the entire social class.
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Sociology understands culture as the languages, customs, beliefs, rules, arts, knowledge, and collective identities and memories developed by members of all social groups that make their social environments meaningful.
