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Alenkasestr [34]
3 years ago
5

Jake developed a toothpaste using only natural ingredients, and he has been quite successful selling the product in health food

stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jake is considering a __________, giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.
a. brand extensionb. joint brandc. natural brandd. premium brande. Co-brand
Business
1 answer:
dezoksy [38]3 years ago
7 0

Answer:

A. Brand extension

Explanation:

Brand extension- an instance of using an established brand name or trademark on new products, so as to increase sales.

This is what the text explains that Jake is doing.

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