Answer:
No impairment loss would be reported
Explanation:
The computation is shown below;
Impairment loss = carrying value - recoverable amount
Where,
The recoverable amount would be the higher amount of fair market value and value in use
So the recoverable amount would be $2,545,000
Now the impairment loss is
= $2,500,000 - $2,545,000
= -$45,000
Since the impairment loss comes in negative so no impairment would be recorded
If a customer purchases Charmin bath tissue at a price that is higher but of the same quality as a generic brand, Charmin has established brand equity with the customer.
What does "brand equity" entail?
A marketing term for a brand's value is "brand equity."Consumer experiences and perceptions of the brand determine that value.Positive brand equity indicates that people value a brand.
What is a brand when multiple products are sold under the same name?
Umbrella branding, also known as family branding, is a marketing strategy in which a single brand name is used to sell two or more products that are related to one another.Companies with positive brand equity (the value of a brand in a particular market) typically employ umbrella branding.
Learn more about brand equity here:
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Autonomy vs. shame and doubt is Erikson's term for the period during which toddlers (aged 18 months to 3 years) develop independence and autonomy if they are allowed the freedom to explore, or shame and self-doubt if they are restricted and overprotected. In this stage, they develop an important virtue of “will” where their parents play a major role in molding such quality. For example, they can learn at this stage on how to go to the toilet on their own or even clothe themselves.
SORRY I NEED MORE INFO what exactly are you looking for?
Not sure but I'll take a chance: Probably product existance. If not then product capture