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frozen [14]
3 years ago
8

When managing the promotion mix, marketers are utilizing technology to deliver important information directly to the customer. f

or example, during the spring planting season, home depot and lowes added qr codes to plants. when scanned with a mobile app, customers could make better buying decisions. the bar code offered information on planting time, watering schedule, and other pertinent tips on each plant. home depot even ran a commercial to let its customers know how it was using technology to assist them with their spring planting decisions. whether using new promotional methods or traditional promotional methods, home depot:?
Business
1 answer:
Nikitich [7]3 years ago
8 0
<span>The strategy that is being used here is known as the pull strategy. The reason for this is that the marketing directed the business message directly to consumers. The pull strategy is used by marketing teams in order to advertise directly to the consumer, not through other channels. This way, the consumer is (ideally) going to hear the message and then purchase the item or service directly from the business.</span>
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Costello Corporation reported pretax book income of $500,900. During the current year, the reserve for bad debts increased by $6
raketka [301]

Answer:

Deferred income tax expense = $7,161

Explanation:

Given:

Bed debts increase = $6,800

Depericiation increase = $40,900

Tax-exempt life insurance = $3,450

Computation:

Assume tax rate = 21%

Taxable difference = 40,900 - 6,800

Taxable difference = 34,100

Deferred income tax expense = 34,100 × 21%

Deferred income tax expense = $7,161

6 0
3 years ago
MG Lighting had sales of 500 units at $100 per unit last year. The marketing manager projects a 15 percent decrease in unit volu
kakasveta [241]

Answer:

The answer is: Projected net sales for this year are $45,254

Explanation:

The current total sales for MG Lighting are $50,000 (= 500 units x $100 per unit).

Next year their products will have a $10 increase (10%), so the unit price will be $110.

Due to the price increase, the number of units sold will decrease by 15%, to a total of 425 units.

MG Lighting total sales will be $46,750. Approximately 3.2% of the total sales will be returned (equivalent to $1,496).

MG Lighting net sales for this year should be $45,254 (= 46,750 - $1,496)

6 0
3 years ago
On January 1, 2004, Kay Inc. issued its 10% bonds in the face amount of $400,000, which mature on January 1, 2014. The bonds wer
DaniilM [7]

Answer:

Unamortized discount is $43,700

Explanation:

Unamortized bond discount=original bond discount-amortization to date

original bond discount is $46,000

Amortization =interest  payable-interest expense

interest payable=$400,000*10%*6/12

                            =$20,000

Interest expense=$354,000*10%*6/12

                             =$17,700

amortization of discount=$20,000-$17,700

                                        =$2300

unamorized bond discount=$46000-$2300

                                            =$43,700

The unamorized bond discount at the end of the first six months is $43,700

                     

3 0
3 years ago
Mario spent a total of $87. 33 last week, but did not keep a perfect record of where his money went. Fortunately, Mario does hav
Xelga [282]

it is option A

giv me points

3 0
2 years ago
Hot Shot Delivery Inc. provides the following year end data:
saw5 [17]

Answer:

27.3%

Explanation:

rate of retun on assets:

\frac{Income}{Assets} = $Assets rate of return

​where:

Net income:              112,000

2018 Assets:           410,000

\frac{112,000}{410,000} = $Assets rate of return

$Assets rate of return 0.2731707317073171‬ = 27.32%

During 2018 each dollar of assets generate 27.32 cents of income.

3 0
2 years ago
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