Question

When managing the promotion mix, marketers are utilizing technology to deliver important information directly to the customer. for example, during the spring planting season, home depot and lowes added qr codes to plants. when scanned with a mobile app, customers could make better buying decisions. the bar code offered information on planting time, watering schedule, and other pertinent tips on each plant. home depot even ran a commercial to let its customers know how it was using technology to assist them with their spring planting decisions. whether using new promotional methods or traditional promotional methods, home depot:?

Answer 1

The strategy that is being used here is known as the pull strategy. The reason for this is that the marketing directed the business message directly to consumers. The pull strategy is used by marketing teams in order to advertise directly to the consumer, not through other channels. This way, the consumer is (ideally) going to hear the message and then purchase the item or service directly from the business.