Question

Jacob works as a researcher for a car showroom. He's going to collect data about consumers' changing preferences, Interests, and demands. He
doesn't plan to select a sample or conduct a survey. Instead, he wants to analyze the behavior of random consumers on his own. He wants to
study their reactions without letting them know that they are a part of the research study. He has decided to go to car showrooms and check
how consumers react to various car models. The notes that he plans to record during the process will form the basis of the market research
data. Which method of primary market research does Jacob plan to use?

Answer 1

Answer:

behavior observation

Explanation:

Answer 2

Answer:

Visits to competitors' locations

Explanation:

Analyzing the information obtained in the scenario of the question above, it is correct to state that Jacob plans to use the primary market research method of visits to competing locations.

This method consists of gathering essential data and information for his research collected directly in a place that can serve as a parameter as a real scenario, that is, when visiting competing places, Jacob will be able to achieve his goal of collecting information, which is to analyze through of a real situation as is the behavior of random consumers on their own and understand their reactions.

This method can be effective because it eliminates biased behaviors by research participants, so that it can identify a real consumption situation without any type of interference, and it can be ideal to identify patterns of behavior that help to identify data about changes in consumer preferences, interests and demands, which is the goal of your research.