The correct answer to this open question is the following.
The first article is from a newspaper of general interest. It was in my father's office. The article refers to the key to success if you want to be a championship team in college sports.
The other article is from a magazine written mainly for professionals in the field of athletics.
The purpose of the first article barely informs the readers of the ways some football coaches have used to build winning teams, despite adversities. The purpose of the second article is more specialized because it refers to a specific football system that has been implemented by some teams that had been successful.
The intended audience of the first article is people in general, such as the common sports fan. It is just an article to capture the interests of the readers. The second is specialized and was written by experts to readers who are coaches or athletic directors.
Regarding the level of technicality, the first article was simple, easy to read. Just for entertainment purposes. The second one was very technical, using sports and football jargon just to be understood by professionals in the field.