For a branded house strategy, the following is often essential, (C) use of strong, individual, or separate brand names.
<h3>
What is branded house strategy?</h3>
- A Branded House is a marketing approach in which multiple companies' products are sold under one name/branding umbrella.
- If the master brand/company wants more control over the end product's production, distribution, and cost, this technique is ideal.
- Apple is an example of a branded house.
- Apple offers numerous goods, many of which are well-known enough to stand alone as product brands.
- However, they are all clearly branded Apple and exploit the master brand's visual identity and spirit.
- A Branded House strategy provides various benefits to businesses that provide different services or products under one brand, including Efficiency - a single marketing plan and brand code cover all offerings.
- Ease - by keeping all offerings under the same brand, confusion and competition are avoided.
Therefore, for a branded house strategy, the following is often essential, (C) use of strong, individual, or separate brand names.
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Answer:
C. skimming
Explanation:
Based on the information provided it is safe to say that by setting the price at $12,700 Xerox used a skimming pricing strategy. This is a pricing strategy in which the firm/company places their new product in the market with the highest price they can give it and go slowly lowering the price as time goes on. This is mostly done with brand new, one of a kind products that do not have competition, like the portable fax machine that Xerox designed.
Answer:
Modified Rebuy.
Explanation:
Modified Rebuy can be defined as the desires of a buyer to re-purchase or reorder the products previously bought but with certain modifications either in prices, products, suppliers, or terms. The buyer may modify the current purchasing terms because he may not be satisfied with the supplier or may have some new requirements.
In the given case, the modification in supplier has been made by the organization to get a better price. Thus this is an example of modified rebuy.
So, the correct answer is modified rebuy.
Answer:
The correct answer is (C)
Explanation:
Negative externalities occur when an individual or firm making a choice negatively affect other parties. A driver who recklessly drives a car on a busy highway is a negative externality because the amusement of the driver is negatively affecting other people. A negative externality arises when the benefit of a decision is less than the negative outcomes of that decision.
Answer:
Location A is superior to up 40 units. From there Location B is better
Explanation:
Giving the following information:
Location A:
Fixed costs of $100,000
Variable costs of $13,000 per unit.
Location B:
Fixed costs of $300,000.
Variable costs of $8,000 per unit.
The finished items sell for $18,000 unit.
Contribution margin Location A= 18000-13000= 5,000
Contribution margin Location B= 18000 - 8000= 10,000
Income formula location A= 5000*Q - 100000
Income formula location B= 10000*Q- 300000
5000*Q - 100000= 10000*Q - 300000
200000= 5000Q
Q= 40 units
Location A is superior to up 40 units. From there Location B is better.
