This is a <u>true</u> statement. If you can imagine yourself as a prospect who can get answers to your questions and as a character in a business story, you'll be more likely to buy from them rather than a business to which you can't relate.
To effectively tell your company's story, you must have a mission and supporting values that your prospects can relate to.
Your content's narrative conflict should be driven by the needs, problems, and buyer's journey stage of your prospects.
Always keep in mind that every story needs three storytelling components, such as characters, conflict, and resolution, so make sure yours is accurate and relatable.
Learn what appropriate questions a prospective buyer should ask about the operation of the business when buying an existing business: brainly.com/question/25211092
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Answer: B
Explanation:
A vertical integration is where a company owns another company in the same production line.
For example a company that bakes bread has a farm where wheat is cultivated, a marketing company and retail locations for the sale of the bread.
The advantages of Vertical integration include:
a. It reduces costs.
b. It increases efficiency.
c. It gives the firm greater control of the production process.
A major disadvantage of vertical integration is it requires huge capital outlay.
Answer:
Option A; INCREASED COMPETITION FROM IMITATORS.
Explanation:
Innovation occurs only when something is entirely new, having never been done before. Innovation also exist when something which may have been done elsewhere is done for the first time in a given industry.
On the other hand, when other competitors in the same industry subsequently copy the innovator, even though it is something new for them, then it is imitation.
When a company comes out with a new product, its competitors typically go on the defensive, doing whatever they can to reduce the odds that the offering will eat into their sales. Responses might include: cranking up marketing efforts, offering discounts to channel partners and even lobbying for regulations that would hinder the rival's expansion.
Therefore, Lilypad's managers should prepare for INCREASED COMPETITION FROM IMITATORS next.
Answer:
The answer is market positioning.
Explanation:
Market positioning is defined as the method to appeal to a specific market segment through certain marketing efforts. It is clear from the explanation that Coke Zero is targeted towards male customers – unlike Diet Coke which is intended for female; as shown by the product name. The male customer targeting is apparent from their ad campaign choices, which is meant to appeal to men.