Answer:
The difference between the customer who just bought the product and the client who is crazy about this product or brand is huge, even if the nominal amount of the purchase is the same. In other words, an ordinary customer’s dollar is not equal to a eager fan’s dollar. There is a formal way of dividing customers into categories - the Net Promoter Score (NPS). NPS measures customer loyalty and satisfaction. Moreover, an index value of minus 100 means that all customers are critics, and plus 100 means that all customers are promoters of this product/brand.
The main thing for the consumer is the product’s functionality, ease of use, simplicity, high-quality satisfaction of needs. For the fan, the emotional effect of owning and using the product is of great importance.
An important practical consequence of the foregoing is that working with consumers and fans, understanding their needs requires completely different skills and it is advisable that people with relevant experience and knowledge engage in this activity.
People are becoming more demanding. A quick service or a meaningless gift will no longer cause the customer to return and all the more so to become a fan. But the combination of good service and positive emotions is still "addictive. "
Explanation:
Answer:
Some of the issues that polarized American Society ever since are:
- Gun politics - the right to keep guns is protected by the Second Amendment. However, the amount of guns in the United States is large, and some political commentators argue that this is one of the causes of the increasing amount of mass shootings in the country. This is why people on different political aisles have called for more gun regulation, while others oppose these measures.
- Abortion - this is a hot button issue up to this day. People disagree on everything here: whether a fetus is a human being or not, whether women should keep unwated pregnacies or not, whether the argument should be framed in a religious fashion or in a secular fashion, etc.
- Recreational drug use and legalization - Drug use is still frowned upon by most of society, but this has not stopped marihuana from being legalized in several states. Many economists support legalization because they believe that prohibition only leads to inflated prices in black markets that are prone to violence. Legalization of hard drugs such as cocaine and heroine, however, is much more controversial.
- Separation of church and state - Some people believe that United States is a Christian nation, and that the church should have a lot of influence in the government, while others argue that America is a secular country, and that state and religous matters are separate.
Marco Polo found a new trade route (possibly several) that expanded trade in Europe.