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il63 [147K]
3 years ago
7

A marketing manager wants to efficiently reach large numbers of customers in a creative way and she is not concerned about the p

roduction costs of the medium. Based on the manager's consideration, ________ will be the most appropriate promotional form.
Business
1 answer:
Keith_Richards [23]3 years ago
5 0

Answer: Advertising

Explanation:

Advertising is referred to as a marketing communication that is used to promote a product or service. It is the most appropriate promotional form when an individual or firm does not consider the production cost that are involved.

Advertising has an advantage as it helps to reach a large number of audience and it also helps to pass messages across to the customers quicker.

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On January 1, 2021, Weaver Corporation purchased a patent for $210,000. The remaining legal life is 20 years, but the company es
Ne4ueva [31]

Answer:

Requirement 1. Journal for purchasing Patent:

Jan 01, 2021    Patent Rights (Debit)                    210,000

                                  Cash/Bank (Credit)                            210,000

Requirement 2. Journal for amortization expense for the year ended 31 Dec, 2021:

Dec 31, 2021    Amortization expense - Patent    35,000

                                   Accumulated amortization                 35,000

Requirement 3. Journal for amortization expense for the year ended 31 Dec, 2022:

Dec 31, 2022    Amortization expense - Patent    35,000

                                   Accumulated amortization                 35,000

Requirement 4. Journal for incurring legal fees

Jan 31, 2023     Legal fees                                      30,000

                                    Cash/Bank                                          30,000

Requirement 5. Journal for amortization expense for the year ended 31 Dec, 2023:

Dec 31, 2023    Amortization expense - Patent    35,000

                                   Accumulated amortization                 35,000

Explanation:

Requirement 1.

Since Weaver corporation purchases a patent, it costs the company cash or bank balance. As the patent is a non-current intangible asset, it is a debit. On the other hand, as cash decreases due to the purchase of patent, the cash is a credit. In this journal, an asset (Non-current asset) increases, and another asset (Current asset) decreases. There will be no effect on the total asset.

Requirement 2, 3 and 5. All the calculations will be the same as it is a straight-line method of amortization. Straight-line depreciation (amortization) is a method of expense on an asset over a long period. The expense is the same over the period as the expense is calculated as the total cost divided by the useful number of years. Again, as the patent is an intangible asset; therefore, the asset has to be amortized instead of depreciated.

The amortization expense of patent is = $210,000/6 = $35,000

Since, the company estimates the patent's useful life will be 6 years. Therefore, the amortization expense will be $35,000 for each year.

Requirement 4: Since legal fees is an expense, the company pays for this due to the occurrence of legal issues. The expense decreases the cash; therefore, it is a credit. On the contrary, the legal fees are a debit as it decreases net income. The legal fees, however, does not affect the amortization expense as it is not adding to the cost of the patent.

7 0
3 years ago
The major parts of the Stockholders' Equity section of the balance sheet are
torisob [31]

The correct answer is choice D.

The Stockholders’ Equity section of the balance sheet includes stock, paid-iin capital and retained earnings.

5 0
3 years ago
Jim is the new manager of operations at Springfield Motors. To his dismay, he finds the employees coming in late to work, taking
alisha [4.7K]

Answer:

The correct answer is letter "B": Positive reinforcement and punishment.

Explanation:

In the Operant Conditioning Method proposed by B.F. Skinner (1904-1990), positive reinforcement refers to the set of actions individuals do to increase the behavior of other individuals. On the other hand, positive punishment aims to decrease behaviors in individuals by prompting undesirable stimuli.

Thus, <em>Jim is implementing positive reinforcement through incentives for workers meeting certain corporate goals and positive punishment by withholding those incentives from employees who get late, take long breaks or act unprofessionally</em>.

6 0
3 years ago
1) This is a situation that exists when a country imports more than it exports
Vinil7 [7]

Answer:

Not a proper question.

Explanation:

3 0
4 years ago
Read 2 more answers
A firm sells a product in a purely competitive market. The marginal cost of the product at the current output of 200 units is $4
Eddi Din [679]

Answer:

The correct answer is option B.

Explanation:

A firm sells a product in a purely competitive market.

The marginal cost of the product at the current output of 200 units is $4.00.

The average variable cost is $3.50.

The market price of the product is $3.00.

The market price is not covering the average variable cost. In this situation, the firm must be incurring losses. To minimize losses the firm should produce less than 1,000 units at the point where marginal cost is equal to market price and the average variable cost is being covered.

6 0
3 years ago
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