you have too sight the last name of the author and the page number whether it is a quote or paraphrased. the only time you don't have to is if you include it in the sentence.
Example for when you don't have to cite in text:
On page 13 Martin says, "blah blah bah bluh bleh blah"
... otherwise just put the citation in parentheses after the quote/paraphrase like so: (Martin,13)
In communication, feedback is <span>a. return message.
This can be either negative or positive, but it is still a return message based on a previously received message.</span>
<span>A. Their children fall in love but lose their lives as a result of the feud.</span>
D. The Resolute Desk has a fascinating history
