The switching from old gas guzzlers to more fuel-efficient cars is an example of substitution effect.
Substitution effect is the switching of customer from a more expensive product to a cheaper product. This is usually because of an increase in price or a decrease in the customers income.
Substitution effect can be positive for consumers if they can continue to by the products they like. Also, this effect can be negative for consumers if it results in fewer choices of that product or products of lower quality.
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The type of technology used by the customer in purchasing new furniture using a special app on a mobile phone is Augmented reality (AR)
<h3>What is Augmented reality?</h3>
Augmented reality (AR) can be defined as the developed version of the real world with the use of digital instruments. It is the use of mobile phone with a special app by businesses.
It uses visual, auditory and other sensory information onto the world in order to improve one's experiences. It has helped individuals to ease their shopping problems. New items can be purchased using mobile phone from the comfort of one's environment.
Therefore, augmented reality is the type of technology used by the customer in purchasing new furniture using a special app on a mobile phone.
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