Question

As with any social media platform strategy, we’ve set some basic goals to help us measure our success on Pinterest. Our main goal is to increase engagement and the reach of our content by:
Engaging with other agencies and partners, such as the CDC, NIH, PBS, PTAs, libraries and after-care providers, to name a few.
Posting numerous times per day, focusing on the early afternoon and around 9 pm, when activity spikes. We post at least 5 times per day, including a quote-of-the-day pin and a crafty science experiment on Mondays.
Targeting our content specifically to parents during the summer. As the summer ends, we will tweak content towards teachers.
– “How Kids.gov ‘Pins’ Down Their Audiences,”

Edgardo Morales

According to the passage, what are the goals of the program? Check all that apply.

to become more popular than Pinterest among mothers
to attract parents in the summer and teachers in the fall
to work with other agencies to reach users and spread content
to post content when students and parents will be most likely to see it
to focus on ideas that interest students rather than parents or teachers

Answer 1

Answer:

B,C,D

Explanation:

Answer 2

Answer: According to the passage, what are the goals of the program? Check all that apply.

to attract parents in the summer and teachers in the fall

to work with other agencies to reach users and spread content

to post content when students and parents will be most likely to see it

Explanation:

As with any social media platform strategy, we’ve set some basic goals to help us measure our success on Pinterest. Our main goal is to increase engagement and the reach of our content by:

• Engaging with other agencies and partners, such as the CDC, NIH, PBS, PTAs, libraries and after-care providers, to name a few.
• Posting numerous times per day, focusing on the early afternoon and around 9 pm, when activity spikes. We post at least 5 times per day, including a quote-of-the-day pin and a crafty science experiment on Mondays.
• Targeting our content specifically to parents during the summer. As the summer ends, we will tweak content towards teachers.

– “How Kids.gov ‘Pins’ Down Their Audiences,” Edgardo Morales

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