Answer:
<em>To collect data using Google Analytics two steps need to be completed:</em>
- <em>Create an Analytics account (Letter C)</em>
- <em>Add Analytics tracking code to each webpage (Letter D)</em>
<em>Explanation:</em>
<em>Google Analytics is a professional free tool that is used to do complete analysis of a website. It tracks and reports the traffic in a website. </em>
<em>This tool is able to calculate the number of users, how long they remain on the website, bounce rate. It is an extremely helpful tool for e-comerce, because through its analyzis you can understand the user behavior and improve your company's ads accordingly to this data.</em>
<em>To have a better performance and optimize your company's goals, you can integrate Google Ads to Google Analytics. This way you can really redirect your campaigns to your target audience.</em>
