What is the difference between probablity and not probability in markerting research

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Probability sampling is a sampling technique, in which the subjects of the population get an equal opportunity to be selected as a representative sample. Nonprobability sampling is a method of sampling wherein, it is not known that which individual from the population will be selected as a sample.

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What is the difference between probablity and not probability in markerting research​

What is the difference between probablity and not probability in markerting research