Question

Tyrell Corporation is an electronics company based in the country of Palmia. The company has manufacturing facilities in four other countries where labor costs are low. It also has its research centers in three other countries because these countries offer best-of-class capabilities. However, Tyrell Corporation does not offer much product differentiation, which means that price is the main competitive weapon. In this scenario, Tyrell Corporation most likely implements a

Answer 1

Answer: global-standardization

Explanation:

Global Standardization strategy simply refers to when standard marketing can be used on the international scene. Global standardization works for different cultures and help in the promotion of a product.

We can see that Tyrell uses sane standards for the countries it's involved in without much differentiation. This is global standardization strategy.