I believe it is the first one im sorry if im wrong
The correct answer is: sometimes.
Advertising sometimes changes the usage of a word. It provides a different meaning or connotation to a word to get the audience attention. In other words, they have to convince people to buy what they are selling, their product.
Moreover, changing the usage of a word in the advertising world is only a tool. It isn't something that always happens, or that hardly ever happens.
