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Nezavi [6.7K]
3 years ago
7

Cat's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking t

o take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Cat product manager do in order to improve upon the buying criteria, and thus potentially increase demand
Business
1 answer:
Ugo [173]3 years ago
8 0

Answer:

Increase promotion spending

Explanation:

Note that the challenge for the product is to get a demand that supersedes that of their competitor. Thus, by spending more on promotion they could still maintain the contribution margin while at the same time increase consumers demand the product.

For example, by adding extra gift items to their products consumers would likely feel motivated to buy the product over the other.

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Which of the following statements is true regarding today's marketing communications?
Blababa [14]

Answer:

Letter E is correct. <em>Today's consumers are better informed about products and services.</em>

Explanation:

We live in the information age, this means that today's marketing communication is much more direct and accurate. Information is easily disseminated through all easily accessible channels: internet, television, newspapers and magazines, so access to knowledge increases the participation of individuals, who now have much more power to modify their relationship with companies, brands and Marketplace.

The new consumer is much more aware of what they buy, so their demands for quality products and services are growing, they also have the power to actively influence companies, making them act transparently and adopt processes that contribute to the process. development of society in general.

Therefore, business marketing mix should be geared to new consumption patterns and requirements, knowing your actual target audience and anticipating their needs.

3 0
3 years ago
Blossom Company purchased a new machine on October 1, 2017, at a cost of $66,000. The company estimated that the machine has a s
Ugo [173]

Answer:

Results are below.

Explanation:

Giving the following information:

Purchase price= $66,000

Salvage value= $5,700

Useful life= 6

F<u>irst, we need to calculate the annual depreciation using the following formula:</u>

<u></u>

Annual depreciation= (original cost - salvage value)/estimated life (years)

Annual depreciation= (66,000 - 5,700) / 6= 10,050

<u>2017:</u>

Annual depreciation= (10,050/12)*3= $2,512.5

<u>2018:</u>

Annual depreciation= $10,050

8 0
4 years ago
________ is a financial institution owned by investors that focuses on business customers, providing bank accounts along with sp
Virty [35]

Answer:

Commercial bank.

Explanation:

A commercial bank is a financial institution that provides financial services to the public such as offering loan services, accepting deposits, foreign exchange, providing bank accounts. They encourage savings and are good sources of finance to businesses and industry.

3 0
3 years ago
What should you do in order to make sure you don't offend or upset people from other cultures?
larisa86 [58]
The best thing to do is to learn or read up about their culture that way you won't upset them and even learn in the process. I hope this helps!
7 0
3 years ago
Read 2 more answers
Why scarcity and choice are basic economic problems faced by every Society??
Ksju [112]
The basic economic problem is that of scarcity and choice. This is because people have infinite wants in the face of limited resources, therefore decisions have to be made. The basic economic problem ensures that every society has to decide what to produce, how best to produce it, and for whom to produce it.
3 0
3 years ago
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