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Nezavi [6.7K]
3 years ago
7

Cat's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking t

o take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Cat product manager do in order to improve upon the buying criteria, and thus potentially increase demand
Business
1 answer:
Ugo [173]3 years ago
8 0

Answer:

Increase promotion spending

Explanation:

Note that the challenge for the product is to get a demand that supersedes that of their competitor. Thus, by spending more on promotion they could still maintain the contribution margin while at the same time increase consumers demand the product.

For example, by adding extra gift items to their products consumers would likely feel motivated to buy the product over the other.

You might be interested in
The flying of new employees to a three-day training session at Uberversity in San Francisco to learn about the company is part o
scoray [572]

Answer:

e) onboarding

Explanation:

Onboarding is the process by which new employees are introduced to the companie's culture including operational procedures and training on their job roles.

Onboarding is an important step in making the employee more efficient on the job. It is also called organisational socialising.

In the given scenario where new employees fly to a three-day training session at Uberversity in San Francisco to learn about the company, is an onboarding process.

5 0
3 years ago
A company wants to market different types of shampoo using color-coded bottles, lids, and label print. It has four different col
Oxana [17]

Answer: 40 types

Explanation:

From the question, we are informed that a company wants to market different types of shampoo using color-coded bottles, lids, and label print and that the company has four different colors of lids, five different colors of bottles, and two different colors of print for the label available.

To calculate the different types of shampoo that the company can package, we use the multiplication principle. This will be:

= 4 × 5 × 2

= 40 types

7 0
3 years ago
When a potential investment has a negative net present value,?
Pachacha [2.7K]
Net present value aka NPV is the gap between the present value of inflows and outflows of cash. This is used in project appraisal, to know whether a particular project with projected receipts and expenditures would be profitable considering current days. This is just a guide because actual occurrences may dramatically deviate from predictions.
5 0
3 years ago
A bond with 25 years to maturity, 7% coupon, quoted on a 6.25% basis is callable in 10 years at 103, 15 years at 102, and 20 yea
jarptica [38.1K]

Answer: 10 years to call

Explanation:

Maturity period = 25 years

Coupon rate = 7%

6.25% basis is,

  • Callable in 10 years at 103
  • Callable in 15 years at 102
  • Callable in 20 years at par

This bond is considered as premium bond. Therefore, in case of premium bonds, Yield to call will be lower than the yield to maturity. Here, the question is which call date should be utilized. According to the rule of thumb, it states that always use the term that is nearest to the whole call date.

Hence, on the customer's confirmation, the dollar price quoted must be based on 10 years to call.

8 0
4 years ago
A company sells two products with information as follows:
sattari [20]

Answer:

True.

Explanation:

The Contribution margin i.e Sale price less Variable Cost per unit for product A is (15-4) is $11 & for product B is ( 21-13) is $8. for making 4 units of product A we need three machine hours, so if we divide units by machine hours only 0.9 unit of A can be made in an hour  while we can made 5 units in 0.7 hours pf product B, so if we divide 5 by 0.7, approximately 7 unit of B can me made in an hour.

Thus, in the production of 1 hour we can make $10 from product A while we can make $ 57 from product B.

Product A Product B

S.P  $15.00   $21.00  

V.C  $4.00   $13.00  

Contribution Margin Per unit  $11.00   $8.00  

Units Produce Per hour Production 0.9 7

CM Per hour  $10.27   $57.14  

8 0
4 years ago
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