Question

The clothing retail store at which you work has been losing sales to a local competitor down the street. Customer surveys indicate that your store is losing the business because your selection is not as rich as your competitor's. Brainstorm at least three solutions that will generate more sales and discuss all the possible consequences of each solution. Which is the best solution?

Answer 1

Solutions to generate more sales.

In order to attract more customer, one has to meet their expectations and make them feel satisfy with whatever they are buying.

First, if we go with the trending fashion then definitely we can beat our competitors. No one would like to buy clothes which are outdated already. Therefore keeping stock of clothes that are highly trending can help to increase the sales.

Second and the most easiest way to increase the business is to keep offers and discounts. Who would not go to the shop which has offers. Discounting offers or any coupon thing can create a positive impact in the minds of the customers.

Third and very useful solution is to stick posters outside the shop. Posters of appealing dresses which make customers want to buy it. So even if a person is on his way to somewhere else, he can just have a quick glance of what’s in store, and which in turn will help to bring him in that shop in near future.