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Marina CMI [18]
3 years ago
11

Martin's cleaning supplies company has an idea for a cleaner that is universal and can clean any surface type. this could simpli

fy the cleaning process for homeowners as well as janitors and other professional cleaners. the most important question this company should consider when deciding whether to develop this product, in terms of business analysis, is
Business
1 answer:
stiks02 [169]3 years ago
4 0
<h2>Does this product contains any harm ingredients which might affect environment or customer?</h2>

Explanation:

Since options are not given I am assuming below options:

How will the product affect the firm's sales?

This is important to calculate profit and growth of the organization. But than this, environment-friendly product is the most important aspect to be considered.

Does this product contains any harm ingredients which might affect environment or customer?

This is the most important aspect while dealing with producing cleaning agents. If it going to create harm, then whether they cleans better than others, or giving increasing in firm's sales does not matter. All a user need is environment-friendly solution.

Will enough customer wants an replacement to their existing product with this product?

Yes this needs to be considered but it is not most important or has to be given the top most priority.

Can the firm afford to produce new product?

Every company will have the ability to produce new product and it also depends on the success of the product too.

Are there any use for this product to other industries?

This is least important. Anyway the product is universal, so any type of industry can use.

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Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers f
gayaneshka [121]

Answer: The correct answer is "differentiated".

Explanation: This approach is called <u>differentiated</u> marketing since the firm deals with studying each segment, that is, tourism, defense and commerce, and identifying their needs to make individual offers to each segment instead of making general offers for all segments equally.

3 0
3 years ago
. What do you understand by term “advertising”. What would happen if ethical advertisement is not followed by businesses? Explai
Blababa [14]

Answer:

Ethics means a set of moral principles which govern a person’s behavior or how the activity is conducted. And advertising means a mode of communication between a seller and a buyer.

Thus ethics in advertising means a set of well defined principles which govern the ways of communication taking place between the seller and the buyer. Ethics is the most important feature of the advertising industry. Though there are many benefits of advertising but then there are some points which don’t match the ethical norms of advertising.

An ethical ad is the one which doesn’t lie, doesn’t make fake or false claims and is in the limit of decency.

Nowadays, ads are more exaggerated and a lot of puffing is used. It seems like the advertisers lack knowledge of ethical norms and principles. They just don’t understand and are unable to decide what is correct and what is wrong.

The main area of interest for advertisers is to increase their sales, gain more and more customers, and increase the demand for the product by presenting a well decorated, puffed and colorful ad. They claim that their product is the best, having unique qualities than the competitors, more cost effective, and more beneficial. But most of these ads are found to be false, misleading customers and unethical. The best example of these types of ads is the one which shows evening snacks for the kids, they use coloring and gluing to make the product look glossy and attractive to the consumers who are watching the ads on television and convince them to buy the product without giving a second thought.

<em>Ethics in Advertising is directly related to the purpose of advertising and the nature of advertising. Sometimes exaggerating the ad becomes necessary to prove the benefit of the product. For e.g. a sanitary napkin ad which shows that when the napkin was dropped in a river by some girls, the napkin soaked whole water of the river. Thus, the purpose of advertising was only to inform women about the product quality. Obviously, every woman knows that this cannot practically happen but the ad was accepted. This doesn’t show that the ad was unethical. </em>

Ethics also depends on what we believe. If the advertisers make the ads on the belief that the customers will understand, persuade them to think, and then act on their ads, then this will lead to positive results and the ad may not be called unethical. But at the same time, if advertisers believe that they can fool their customers by showing any impractical things like just clicking fingers will make your home or office fully furnished or just buying a lottery ticket will make you a millionaire, then this is not going to work out for them and will be called as unethical.

Recently, the Vetican issued an article which says ads should follow three moral principles - Truthfulness, Social Responsibility and Upholding Human Dignity.

Generally, big companies never lie as they have to prove their points to various ad regulating bodies. Truth is always said but not completely. Sometimes its better not to reveal the whole truth in the ad but at times truth has to be shown for betterment.

Pharmaceutical Advertising - they help creating awareness, but one catchy point here is that the advertisers show what the medicine can cure but never talk about the side effects of that same thing or the risks involved in intake of it.

Children - children are the major sellers of the ads and the product. They have the power to convince the buyers. But when advertisers are using children in their ad, they should remember not to show them alone doing there work on their own like brushing teeth, playing with toys, or infants holding their own milk bottles as everyone knows that no one will leave their kids unattended while doing all these activities. So showing parents also involved in all activities or things being advertised will be more logical.

Alcohol - till today, there hasn’t come any liquor ad which shows anyone drinking the original liquor. They use mineral water and sodas in their advertisements with their brand name. These types of ads are called surrogate ads. These type of ads are totally unethical when liquor ads are totally banned. Even if there are no advertisements for alcohol, people will continue drinking.

Cigarettes and Tobacco - these products should be never advertised as consumption of these things is directly and badly responsible for cancer and other severe health issues. These as are already banned in countries like India, Norway, Thailand, Finland and Singapore.

Ads for social causes - these types of ads are ethical and are accepted by the people. But ads like condoms and contraceptive pills should be limited, as these are sometimes unethical, and are more likely to loose morality and decency at places where there is no educational knowledge about all these products.

(that is same question on my papers)

7 0
2 years ago
which florida law requires owners and operators of motor vehicles to be financially responsible for damages and or injuries they
mrs_skeptik [129]
The Financial Responsibility Law
8 0
3 years ago
Read 2 more answers
Familiar routes to and from commonly visited areas create an individual's:
Artist 52 [7]
<span>Can create mental map of the chosen routes. By following certain routes on a daily basis, a person can mentally remember how to get to destination without having to do recalling that anyone would do when they haven't fully remember how to get there. There wouldn't be a need to use GPS or mapping app, if he or she can recall how to get there.</span>
5 0
3 years ago
How does the overall economy and it’s various aspects impact your life and finances?
irinina [24]
Well the economy is basically what our money runs on. Why things are a certain price and things like that. That effects us as citizens Bc here maybe a gallon of milk is 3 dollars but maybe the same gallon of milk is less money in another country. The economy effects me Bc helps determine how much money I make and how much to spend on certain items.
4 0
3 years ago
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