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Nat2105 [25]
3 years ago
14

In an attempt to alter consumers' cognitive component of their attitude toward the Pepsi brand of cola, a freshness date was add

ed on the cans. Pepsi wanted consumers to consider this attribute that was never a consideration before. Pepsi was using which strategy to alter the cognitive structure of a consumer's attitude?
Business
1 answer:
jenyasd209 [6]3 years ago
3 0

Answer: ADD BELIEF STRATEGY

Explanation:In the given case Pepsi used the add beliefs strategy to change the mindset of the customers in the market. The add belief strategy in marketing is focused on increasing the confidence of the customer in the product.

By adding the freshness date on the cans, Pepsi was sending a message that they care for the health of the customers, thus, winning their confidence.

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3 years ago
A company is evaluating an investment which has an initial investment of $15,000. Expected annual net cash flows over four years
vladimir2022 [97]

Answer:

$850

Explanation:

Data provided in the question:

Initial investment = $15,000

Expected annual net cash flows over four years, R = $5,000

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Net present value = [ R × PVAF ] - Initial investment

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