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Nat2105 [25]
3 years ago
14

In an attempt to alter consumers' cognitive component of their attitude toward the Pepsi brand of cola, a freshness date was add

ed on the cans. Pepsi wanted consumers to consider this attribute that was never a consideration before. Pepsi was using which strategy to alter the cognitive structure of a consumer's attitude?
Business
1 answer:
jenyasd209 [6]3 years ago
3 0

Answer: ADD BELIEF STRATEGY

Explanation:In the given case Pepsi used the add beliefs strategy to change the mindset of the customers in the market. The add belief strategy in marketing is focused on increasing the confidence of the customer in the product.

By adding the freshness date on the cans, Pepsi was sending a message that they care for the health of the customers, thus, winning their confidence.

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3 0
2 years ago
Nutrient cycling and purification of water are both examples of
ira [324]

Answer:

Nutrient cycling and purification of water are both examples of Essential Services

5 0
2 years ago
During the year, Belyk Paving Co. had sales of $2,275,000. Cost of goods sold, administrative and selling expenses, and deprecia
ycow [4]

Answer:

a. -$210,000

b. $455,000

Explanation:

a. Company's net income

Sales. 2,275,000

Less:

Cost of goods sold

1,285,000

Administrative and selling expenses

535,000

Depreciation expense

420,000

EBIT

35,000

Less interest

245,000

Taxable income

-$210,000

Taxes 21%

Nil

Net income

-$210,000

b. The operating cash flow for the year

OCF = EBIT + depreciation - taxes

OCF = 35,000 + 420,000 - 0

OCF = $455,000

c. Net income was negative due to the deductibility of interest expense and depreciation.

The actual operating cash flow was positive due to the fact that depreciation is a non cash expense, and also interest is a financing and not an operating expense.

5 0
3 years ago
g The December 31, 2021, adjusted trial balance for the Blueboy Cheese Corporation is presented below. Account Title Debits Cred
Sav [38]

Answer:

Check the explanation

Explanation:

The right choice is Income summary account, since that is not in the account, closing entries can be in the following ways,

Alternative 1, one combined entry with balancing figure as retained earnings,

Date General Journal      Debit         Credit

Dec 31 Sales revenue   $7,60,000  

Cost of goods sold                                     $4,56,000

Salaries expense                                          $1,14,000

Rent expense                                                 $40,500

Depreciation expense                                   $62,000

Interest expense                                             $4,400

Advertising expense                                      $5,400

Retained Earnings                                          $77,700

Alternative 2, Transfer of Revenue and expenses separately to Retained Earnings

Date General Journal           Debit                   Credit

Dec 31 Sales revenue        $7,60,000  

Retained Earnings                                                $7,60,000

Dec 31 Retained Earnings    $6,82,300  

Cost of goods sold                                               $4,56,000

Salaries expense                                                    $1,14,000

Rent expense                                                          $40,500

Depreciation expense                                            $62,000

Interest expense                                                    $4,400

Advertising expense                                             $5,400

6 0
3 years ago
Blue Company and Red Company have equal levels of current assets and current liabilities. Blue Company has higher inventory leve
lianna [129]

Answer:

false

Explanation:

To measure liquidity, accountants use liquidity ratio, quick ratio, or acidity test is the most common. Liquidity measures the ability of a company to meet its current liabilities as they become due. Current liabilities are paid for using current assets. A firm is liquid if its quick ratio should be at least 1.

Dividing quick assets by current liabilities gives a quick ratio. Quick asset refers to items that can be converted to cash with 90 days. They include cash and cash equivalents, current receivables, and short-term investments. Inventory is not considered in the calculations of quick ratio as it has not yet been sold. They are no guarantee that it will be sold and paid for in 90 days. Firms with the same level of current assets and current liabilities have the same level of liquidity.

8 0
3 years ago
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