Lights exaggerate facial expressions, sets create context and color theory to provide the mood, and costumes fit personalities and set to push the concept even further. Giving a downcast dim light, props of a lone alleyway, and a black leather jacket, jeans, and sneakers give off a more gloomy mood. However having your reds, yellow, and oranges that pop on brightly at movement, wearing white and loose fitting/flowing clothes, and bright set design that consists of part decor/setting that represents relaxation give off the mood of excitement and energy.
The way that you could set mood with Lights, Set, and Costumes is; Whenever you have got dimmed lights and the set looks like it's raining and the costumes of rain jackets/coats you can infer that the mood is sad.
Expslanation:
Rain usually infers that something sad like a funeral has set a sad mood becasue the rain makes it seem cold and in some cases can even make it kind of spooky. But the main way is that the lights could be dimmed to make a sad effect. Plus I am also in a performing arts class.
After you chose the product you're drawing, make up a slogan that goes with it. For example, if you want to do a brush, you could do a slogan like, "Get's the tangle's out even in Rapunzel's hair!" you also need something else that would attract buyers. The color red grabs attention, and so does the color yellow.
I agree with what you said in the first answer, even though I dont watch a huge amount of sports, my aunt is a browns fan and she was yelling about the same thing
