Tone is your attitude towards a subject revealed through written language. The tone influences how your reader will emotionally respond to the content and subject; this, in turn, influences how they feel about the brand and how they will react or make decisions accordingly.In order to compare the tone of two pieces of writing, ask yourself several questions. For or against? - Determine which article is in favor of the topic and which is against. The tone will influence this. What next? - Determine what the author wants you to do.
