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Answer:
equity
Explanation:
In marketing, brand equity refers to the value that consumers assign to a specific brand. Brand equity is not something that a company can determine, it depends on the consumers' expectations, perceptions and past experiences with the brand.
Brands that have a positive brand equity, like Mercedes Benz or BMW, can actually charge a higher price for their products because consumers will accept the higher price and associate it with the brand.
Answer: A. The option to buy shares of stock if its price goes up.
Explanation: Among the above options the less real option is " to buy shares of stock if its price goes up". It is advisable by brokers to buy shares of stock when the prices are down and sell when the prices are up in order to make profit.
The other options are more real, because expansion of a business in a new geographic region will yield more profits. Abandoning a failed business project is advisable and switching from one type of fuel to another is done based on preference and cost.
Answer:
b) A decrease in ownership percentage from 25% to 15%
Explanation:
There is change in accounting method when the shareholding is 20% or more.
Under Consolidation there are two methods:
Equity method: This is used when the shareholding is 20% or more, and there is significant influence. Under this method all the assets and liabilities are accumulated in the consolidated balance sheet.
Proportional Consolidation method: This is generally used when the shareholding is merely shown as an investment, and the balances of assets and liabilities are not accumulated.
Thus, there is a change in method of accounting when the shareholding is more than 20%. This is in case b as change is from 25% to 15% and thus, it will change from equity method to proportional consolidation method.
