Question

What type of adjustments must advertising agencies make as more companies want "one sight, one sound, one sell" campaigns?

Answer 1

Explanation:

Campaigns "a vision, a sound, a sell" are those that seek a unified approach to the brands and products belonging to an organization.

This marketing strategy focuses on the search for greater standardization of an organization and greater positioning in the market, adding greater value to its products and allowing greater control of the management of the effectiveness of the marketing campaign.

Therefore, to meet the demand for this type of campaign, advertising agencies must make the necessary adjustments to unify the products and brands belonging to the same company in order to promote the value of the other product lines, but also to create their own aligned advertising. to each product and its benefits, so that the customer understands that the company is complete and serves it on several levels.

It is also ideal for advertising agencies to ensure that there is no conflict overlapping the values ​​of a product or the main brand.