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Travka [436]
3 years ago
7

Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managi

ng. He knows that even with its recent high rate of growth and the fact that it dominates its market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product would be classified as a(n) ___________.
Business
1 answer:
Anestetic [448]3 years ago
8 0

Answer:

<u>A Star.</u>

Explanation:

The Boston Consulting Group (BCG) matrix depicts a product's market share against the market growth rate. The matrix is also known for it's cow- dog metaphor.

The matrix represents 4 situations namely:

1. Stars : Products with high market share in high growth markets i.e high- high situation.

2. Cash Cows: Products with high market share in low growth markets.

3. Question Mark: Products with low market share in a high growth markets.

4. Dogs:  Products with low market share in low growth markets.

In the given case, the product dominates the market i.e high market share. Secondly, it operates in a high growth market. Which means, the product belongs to the situation of a Star.

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A subsidiary sells inventory to its parent at a markup of 30% on cost. in 2019, the parent paid $650,000 for merchandise receive
viva [34]

Answer:

Please see attachment

Explanation:

Please see attachment

4 0
3 years ago
In January of this year, Amazon bought a machine for $220,000. The machine has a useful life of 10 years and a salvage value of
Step2247 [10]

Answer:

Depreciation expense for May $1000

Explanation:

The depreciation expense is the systematic allocation of the cost of asset over the estimated useful of the asset. The units of production method of depreciation allocates the depreciation based on the level of activity for which the asset is used in a particular year divided by the activity expected throughout the useful life of the asset.

The depreciation is calculated as follows,

Depreciation expense = (Cost - Salvage value) * Activity in units for the period/Activity in units over the total estimated useful life of the asset

Depreciation expense - May = (220000 - 60000) * 5000/800000

Depreciation expense - May = $1000

4 0
3 years ago
On September 1, 2021, Red Co., issued $48 million of its 10% bonds at face value. The bonds are dated June 1, 2021, and mature o
Harlamova29_29 [7]

Answer:

$1,200,000

Explanation:

The computation of the accrued interest is shown below:

= Principal × rate of interest × number of months ÷ (total number of months in a year)  

= $48,000,000 × 10% × (3 months ÷ 12 months)

= $1,200,000

We simply applied the simple interest formula by considering the principal amount, rate of interest and the number of months so that the correct amount could come

3 0
3 years ago
PLZ HELP!!! ILL MARK BRAINLY!!
telo118 [61]
Leadership skills,knowledge of a foreign language
5 0
3 years ago
Read 2 more answers
The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target
oee [108]

Answer:

Micromarketing

Explanation:

Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only.  In general, it is  for very specific segment or target in order to develop or execute the strategies to do in the market.

By acquisition we mean the ability of the retail seller to acquire a new share of customers.

By retention is meant the ability to maintain this share of customers permanently over time.

By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.

Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).

4 0
3 years ago
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