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Travka [436]
3 years ago
7

Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managi

ng. He knows that even with its recent high rate of growth and the fact that it dominates its market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product would be classified as a(n) ___________.
Business
1 answer:
Anestetic [448]3 years ago
8 0

Answer:

<u>A Star.</u>

Explanation:

The Boston Consulting Group (BCG) matrix depicts a product's market share against the market growth rate. The matrix is also known for it's cow- dog metaphor.

The matrix represents 4 situations namely:

1. Stars : Products with high market share in high growth markets i.e high- high situation.

2. Cash Cows: Products with high market share in low growth markets.

3. Question Mark: Products with low market share in a high growth markets.

4. Dogs:  Products with low market share in low growth markets.

In the given case, the product dominates the market i.e high market share. Secondly, it operates in a high growth market. Which means, the product belongs to the situation of a Star.

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Sarah is shopping at Sylvia’s thrift store, and notices that the inside of the store needs repainting. Sarah offers to paint the
Ksivusya [100]

The answer is Yes because Sylvia will have to pay Sarah for painting the store even though she did not verbally agree to the contract.

<h3>What is a Contract?</h3>

A Contract is a formal arrangement between two or more party where one promise to perform a duty in return for a consideration (value).

In conclusion, the answer is Yes because Sylvia will have to pay Sarah for painting the store even though she did not verbally agree to the contract.

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6 0
2 years ago
Even when products are commodity items, the _____ element can be a powerful differentiating factor for which a customer will pay
Dmitry_Shevchenko [17]
<span>Service can play a big part in whether or not a person would be willing to pay more for an item. Through add-ons like free shipping, assistance with product selection, and support if/when the product fails, the customer can discriminate between products and companies that might offer similar goods.</span>
5 0
3 years ago
Companies like State Farm, a leading property and casualty insurance company, believe that the best way to create relationships
galina1969 [7]

The type of market segmentation best captures the combination of age and interest in contemporary or alternative music is called "Demographic segmentation marketing".

<h3>What is market segmentation?</h3>

Market segmentation is to pinpoint specific customer groups so that merchandise and branding can be tailored to appeal to them. There are many different ways to segment markets, including geographically, demographically, or behaviorally.

<h3>What is Demographic segmentation marketing?</h3>

By focusing on characteristics like age, gender, income, occupation, and family status, demographic segmentation separates current and potential customers into groups.

The importance of Demographic segmentation marketing are-

  • You can target your marketing strategy more precisely with demographic segmentation.
  • It aids in vision clarification, gives future advertising plans more focus, and helps you make the most of your time, money, and resources.
  • You should target this group if the average age of your customers is between 20 and 35.
  • Companies can better grasp their potential markets thanks to these smaller sectors, which also helps them manage their time and resources.

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8 0
2 years ago
The HRM requirements of a(n) ________ strategy are well matched with a geocentric staffing policy.
slava [35]
<span>i believe its transnational :)</span>
6 0
3 years ago
Identify two (2) functions of price in the market economy. B. Explain how price is determined in the market economy. C. What are
Aleks [24]

Answer:

Refer explanation and diagrams

Explanation:

A. Two functions of price:

a. Signalling function: Changes in price helps producers and consumers understand changes in market conditions. For example, when there is high demand for a product, the price will increase, signalling suppliers to produce more. On the other hand, when there is excess supply, this would be eliminated by causing the market price to fall,  Prices are adjusted to help determine where resources are required and where they are not.

b. Rationing function: Resources in the economy are limited and shortages are bound to occur. Prices help ration these scare resources when demand exceeds supply. When there is a shortage, prices will rise and only those who are wiling and able to purchase at the new price will consume the product, others will deter and fall back being unable or unwilling to afford. One example are auctions, where prices are bid up until demand falls enough to level the availability of a product and it is sold to the highest bidder/bidders.

B. Price in an economy is determined by: the interaction of quantity demanded and quantity supplied, creating the equilibrium price (refer Diagram 1). At price P1, quantity demanded exceeds quantity supplied which would create a shortage of Q3 to Q1. At price P3, quantity supplied exceeds quantity demanded, causing a surplus of Q3 to Q1. However, at price Pe, quantity supplied is equal to quantity demanded (Qe), creating neither a surplus nor shortage and this price is determined in the market economy.

C. When the government interferes in a market, the following can happen:

a. Surpluses or shortages

b. Consumer and producer surplus would not be maximized

c. Deadweight loss is created

d. National welfare compromised

Two common ways of government intervention are through price floors and price ceilings. In the example provided in the Diagram 2, a price floor is imposed in the form of a minimum price on wheat to protect wheat farmers from low prices.

a. Surplus created: At the free market equilibrium, price is Pe and quantity supplied equals quantity demanded of Qe. However, when the government sets the price at P3, quantity supplied rises to Q3 and quantity demanded falls to Q1 which creates a surplus of wheat from Q1 to Q3, a waste of valuable resources.

b. Consumer and producer surplus not maximized: At the free market price of Pe, consumer surplus is the triangular area of A-Pe-X and producer surplus of the triangular area B-Pe-X. When the price is raised, consumer surplus falls to area A-Y-P3 and producer surplus falls to area Y-Z-B-P3.

c. Deadweight loss: This change in producer and consumer surplus creates a deadweight loss of the triangular area X-Y-Z.

d. National welfare is also compromised as the producer and consumer surplus are reduced and a deadweight loss is created.

5 0
3 years ago
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