This is an example of the transfer propaganda technique as the title of it say ''transfer'' which means to move something. By transfer, it means that some thing is moved or transported from one place to another place. If we are talking about this question it is an idea that is transferring. In this case, people are wanting to adopt a similar program like the other towns have(to transfer their program to them) so they can be more accepted and valuated.
This kind of technique can project negative or positive quality and in this case I would say that this is a positive quality usage of this technique because it can bring their town to the success.
