Answer:
D. Set explicit and measurable objectives for the campaign.
Answer:
B) = $38.44
Explanation:
<em>Activity-based costing is a form of absorption costing where overheads are charged to product using cost drivers. Under this method, overheads are first analyzed and categorized by the activities responsible for them and then charged to product based on the amount of benefits enjoyed using cost drivers.</em>
Activity rate is calculated as:
<em>Activity cost for the period / Total cost drivers for the period</em>
<u><em>Activity rate for supporting customers:</em></u>
<em>The appropriate cost driver to allocate supporting customer activity is the number of customers as given. This is so because it is most likely that the number of customers served will be a major factor that influences the supporting customers activity costs. </em>
<u><em>Activity rate for supporting customers </em></u>
= Supporting customers overhead/total number of customers
= $34,600/(600+300)
= $38.44
Answer:
C) Drawer
Explanation:
A drawer is an individual or institution that issues and signs a bill of exchange instructing a bank or drawee to pay the specified amount to the payee. The drawer is the person who writes and signs a cheque to a third party or payee. In a situation where the cheque is to pay oneself, the drawer is the same as the payee.
Rover and Associates is the drawer. The law firm issues the cheques instructing Portris Bank to pay the office manager the amount stated in the cheque. The office manager is an employee of Rover and Associates. The cheque may be written to Rover and Associates. If that is the case, Rover and Associates is first the drawer and the then the payee. Portis bank is the drawee.
Answer:
It is the blend of marketing strategies for product, price, distribution, and promotion
Explanation:
Marketing mix describes strategies used by a company to promote its brand or product. A marketing mix is made up of Price, Product, Promotion and Place.
