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antiseptic1488 [7]
3 years ago
11

Jami is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of televis

ion, radio, and print messages. As part of monitoring the campaign, which of the following offers a good indicator of advertising effectiveness?
a. past economic conditions
b. the cost of the media buy
c. new advertising concepts
d. planned store expansions in similar markets
e. the daily and weekly sales volume
Business
1 answer:
loris [4]3 years ago
7 0

Answer:

e. the daily and weekly sales volume

Explanation:

Advertisement of a product is communicating it's benefits and features to a target market with the aim of increasing sales.

Businesses usually use several advertising channels to reach a larger client base.

In this scenario Jami is managing an extended advertising campaign that includes a series of television, radio, and print messages.

The way to guage how successful advertising efforts has been is to monitor the daily and weekly sales volume. An increase in sales means more people are being convinced to buy due to the adverts.

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What best-cost provider strategy would you be most unlikely to recommend for a small-sized company entering a highly segmented m
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Answer:

I would be most UNLIKELY to recommend a broad low-cost strategy to a small-sized company entering a highly segmented market.

Explanation:

I would NOT recommend a broad low-cost strategy because the <u>company size suggests it lacks the necessary resources to satisfy the various customer needs in a broad and highly segmented market.</u>

Instead, I would be most likely to recommend a Focused low-cost strategy with which the company can focus its limited resources on a specific narrow segment or niche in the market, and meet the needs of customers within that segment.

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5 0
3 years ago
Ang Li has found it rather hard to move up in her managerial career at her workplace especially when compared to how fellow grad
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Answer:

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In LIFO the unit purchased at the last will be sold first. The earlier purchases will remain in the inventory. In this inventory system the cost of goods sold is based on the recent prices of the product.

June 1,     Beginning Inventory ( 42 x $20 )         $840

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5 0
3 years ago
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