Answer:
B. market share
Explanation:
Market share is the percentage of consumers that a company has captured from its specific, desired market within an industry.
Answer:
C
Explanation:
Do to the rEASON I FOUND ONLINE
The strategy that they use is <span>signaling value by targeting sophisticated buyers
This type of strategy could only work if the target market has specific preferences.
Even though the number of potential consumers for this market tend to be considerably small compared to another market, but the customers that obtained through this strategy tend to show higher level of loyalty.</span>
<span>Products that the consumer does not know about or knows about but does not initially want are referred to as
unsought product. they only buy this product out of danger or it is required. the common unsought products are fire extinguisher and funeral services</span>
