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Ipatiy [6.2K]
3 years ago
7

In one city, Biggies', a competing retail outlet, opens a store across the street from a Sam-Mart. A battle for business ensues.

One of the tools both chains use in their fight for customers is advertising. Sam-Mart runs three different commercials that stress the point that it has very low prices. Biggies' runs three different commercials that stress the point that it has very friendly salespeople. Which one of the following practices are the two stores engaging in?
A. External positioning
B. Product polloning
C. Corporate advertising
D. Intemal positioning point
Business
1 answer:
maria [59]3 years ago
6 0

Answer:

A.

Explanation:

In business, the term positioning is defined as a position where items or products stand in comparison with other products and services in the market.

External positioning refers to placing the price of services and items by taking cues from other similar products and services in the marketplace.

In the given case, the two companies are engaging in external positioning. Therefore, option A is correct.

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Answer:

The correct answer is: includes manufacturing costs plus selling and administrative expenses.

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Costs refer to the fixed and variable costs incurred by the company. Each business has fixed and variable costs. Fixed costs are usually the general expenses incurred by the company, regardless of the number of products it produces or sells. Variable costs change depending on the business activity. CVP (cost volume utility) analyzes typically use the variable cost per unit of product manufactured and sold.

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Volgvan

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Explanation:

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