Question

To some extent, Disney produces a product and a service. When it went to Japan, it represented an innovation to the Japanese market. The fact that it did well speaks to the ___________ of that innovation and the role that the Japanese partner played in addressing the specific cultural issues.

Answer 1

Answer: diffusion

Explanation:

Diffusion of innovation has to do with the spread of a particular innovation. We should note that the innovation was successful in Japan, and the Japanese accepted it.

The fact that it did well speaks to the diffusion of that innovation and the role that the Japanese partner played in addressing the specific cultural issues.