Question

Macmillan Toys Inc. is looking to expand internationally and wishes to develop a new product line that is highly localized while keeping their cost structure below that of their rivals. Macmillan Toys Inc. has been successful with implementing a blue ocean strategy in their main strategic business units and as such wishes to pursue a ________ strategy for their international operations. Multiple Choice transnational multidomestic international global standardization

Answer 1

Answer:

Multi domestic strategy

Explanation:

Blue Ocean strategy is one in which a company puts emphasis on having a product that had more quality than the competition.

This implies that the company can make more profit as consumers are willing not pay higher price for the product.

Macmillan Toys Inc. is looking to expand internationally and wishes to develop a new product line that is highly localized while keeping their cost structure below that of their rivals.

They can do this by adopting the multidomestic strategy.

This strategy is designed to get maximum local response by tailoring the product and marketing approach to the country in which they are selling.

So different countries will have their unique product specifications