Question

81) When a seller advertises an item at a low price but once in store pushes a similar item at a higher price, the seller is participating in: A) price fixing B) price discrimination C) psychological pricing D) predatory pricing E) bait and switch.

Answer 1

Answer:

E) bait and switch

Explanation:

BAIT AND SWITCH can be defined as a way in which a seller use advert of a low price to deceive and attract customers to their shop in which the products or item advert by seller is not available in order to sell similar or separate product to the customer at a higher price instead of selling the same product with a low price advertised by the seller.

Example a seller may advert a quality Italian shoe with a low price of $50 in order to deceive a buyer or customers to their place of business by then selling a similar product of shoe that looks like the one advertise by them to the customer at a higher price of $300.