Answer:
demographic and psychographic segmentation
Explanation:
Tiara's target market is based on age (demographic) and interests (psychographic)
Complete Question:
Cesar was being recruited by a competitor due to his success at his current company in getting several new patents. This is an example of ________ capital.
Group of answer choices
A) social
B) customer
C) human
D) intellectual
E) financial
Answer:
D) intellectual
Explanation:
In this scenario, Cesar was being recruited by a competitor due to his success at his current company in getting several new patents. Therefore, this is an example of intellectual capital because he was recruited based on his intangible assets which made him excel or succeed.
An intellectual capital can be defined as the value or intangible assets such as skills, copyright, trademarks, experience, patents, knowledge provided by the employees working in an organization and thus, giving the organization a competitive advantage over their rivals in the same industry, as well as earn more profits, increase their customer base and creation of quality products.
Answer:
A good marketing tactic for reaching cold prospects is Advertising
Explanation:
A cold prospect is a qualified potential customer that has little or no knowledge about your goods and service or about your company. to make them know about you can reach them through target advertising because you don't have their personal contacts yet to do them a personalized email or calls.
Answer:
C. Stockholders are given discounts on the company's products.
Explanation:
The powers of stockholders are to be given discounts on the company's products.
Answer:
The expected return that IMI can provide subject to Johnson's risk constraint is 8.5%
Explanation:
Capital Market Line (CML)
Expected return on the market portfolio, E(
) = 12 %
Standard deviation on the market portfolio, σ
= 20%
Risk-free rate, 
= 5%
E(
) = + [ E(
) - ] × ( σ
÷ σ)
= 0.05 + [ 0.12 - 0.05] × (0.10 ÷ 0.20)
= 8.5%
