1)Imagery should be the actors and capture either artistic photo direction or look of the characters and in glance what makes them who they are, what do they wear? What is their profession? What is their common interest in the film or opposite etc.
2) Business proposal can be done in a very direct and interesting way
a) we set out a descript that captures them and makes them interesting and speak of the plot and theme separately, the descript is how or what they do, the plot is what makes everything so together and interesting. Aside from this an extra proposal must be the selling point and bold words to start paragraph may help, but also an example to the essence could work and sound less complex, For further selling points to the film that makes the production quality stand out as a producer, we call this 'projection format in casting and script' and speak of an idea that parallel's the plot ie) names and what they mean what era and back in time concepts to enhance the film. and potential scenes that identifies unique experiences. Then there is production format for stunts, where potentially a stunt that could be done from close up and in budget ie) like a car crash from inside the car instead of outside etc. etc. so for LEwis and Clerk you would need to write out all the highlights of experiences in their journey and work with them at end but introduce an epic scene that shows potentially a unique experience that shocks the audience and engages them half way through etc.
