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Charra [1.4K]
4 years ago
13

Chipotle developed a mobile social game called Scarecrow that allowed players who achieved average to high marks in the game to

earn coupons that could be redeemed at Chipotle locations. This is an example of which of the following?
Business
1 answer:
Tema [17]4 years ago
7 0

Answer:

Advergame

Explanation:

An advergame is a game that is developed in conjuction with a corporate firm which contains advertisment of the products of the corporate firm as well as the firm itself.  

In an advergame, adverts related to the corporate firm that has teamed up with the gaming company are displayed at stages or intervals as agreed upon by the corporate firm and the gaming company.

In the case of Chipotle, it developed a social game to help customers get coupons that can be redeemed at Chipotle stores all over. The scarecrow game is an advergame.

Cheers.

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Beyer Company is considering the purchase of an asset for $185,000. It is expected to produce the following net cash flows. The
Y_Kistochka [10]

Answer:

a. $87,750.56

b. Accept the investment, because it gives a positive net present value.

Explanation:

the net present value is the today`s value of future cash flows. We determine the net present value by discounting the future cash flow using the required return or the cost of capital.

Using a Financial calculator this can be determined as :

- $185,000 CF0

$ 87,000    CF 1

$ 46,000    CF 2

$ 72,000    CF 3

$ 132,000   CF 4

$ 41,000     CF 5

i/yr = 12%

Then, SHIFT NPV gives $87,750.56

We accept an investment only and only if it has a positive net present value.

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vampirchik [111]
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hammer [34]

Answer:

The market value added is $36,999 million

The market-to-book ratio 311.04%

The valued created as percentage of investment in equity is 211.04%

Explanation:

The company's market value added is the difference between market value of a company and amount of finance contributed by the providers of funds, both equity and debt-holders

It is denoted with below formula:

MVA=V-K

where V is the market valuation and K the book value

Since the debt market value is the same as book value, it implies that it is the same on both sides,the MVA can be taken as the difference market value of equity and book value of equity

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The company has created for its shareholders the excess of market value of equity over book value, which $36,999  ($54531-$17532)

The value created as percentage of the investment of shareholders is

36999/17532=211.04%

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