Question

A producer of beverages and snack foods wants to market its products to the 14-to-22-year-old demographic, providing incentives to respond instantly to time-sensitive offers. Which of the following forms of direct marketing would this producer most likely choose
a.financial marketing
b.digital marketing

Answer 1

Answer:

b.digital marketing

Explanation:

According to my research, in 2019 it is calculated that about 88% of young adults aged 14-22 years old own a cellphone. This being the case, the smartest direct marketing to choose would be "digital marketing". This is because it will reach the vast majority of the 14-22 year old demographic as well as given them the ability to respond instantly to the time sensitive offers through their internet connected devices.

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