Question

Marvin was interested in how his target market spends money around the November/December holidays. He first reviewed existing data on seasonal spending collected by the government. But he wasn't satisfied. Marvin decided to inspect data that he had collected five years ago on the effects of holiday sales promotions on customer satisfaction. What kind of data is this

Answer 1

Answer: secondary data

Explanation:

The type of data above is refered to as a secondary data. Secondary data simply refers to the data that have already been gotten or collected from the past.

Unlike the primary data, which is collected by the individual, secondary data have already been done in the past. Since he first reviewed existing data on seasonal spending collected by the government, this is a secondary data